False advertising, also referred to as "deceptive advertising," is illegal according to both state and federal laws . The app company made false claims about being able to help prevent Alzheimer's disease, as well as aiding players to perform better at school, the FTC found. Top 20 False and Misleading Advertising Scandals - Quertime 5 fake celebrity scandals we thought were real | Fox News By clicking Sign up, you agree to receive marketing emails from Insider There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. The Sugar Association asked for an investigation into alternative sweetener Splenda's "Made from Sugar" slogan. The association filed suit, which was eventually settled out of court in a confidential settlement. Dannon pays millions over false yogurt claims | CBC News Airborne agreed to pay $23.3 million to settle a lawsuit. Worst False Ad Settlements of 2021 - Truth in Advertising One signature type of false advertising is to insist that a product is healthy or includes some kind of vitamins or minerals, irony it does not. In 2001, the Korean Ministry of Construction and Transportation had uncovered the misrepresentation, which, for some models, overstated horsepower by 10%. In its net-zero statements, ExxonMobil makes no reference to Scope 3 emissions . Equal was looking for $200 million from Splenda in the settlement for unfair profits. On March 29 this year, the Federal Trade Commission (FTC) filed a lawsuit against Volkswagen, which claimed that the car company had deceived customers with the advertising campaign it used to promote its supposedly Clean Diesel vehicles, according to a press release. An ad was considered "false" if it made a claim for which there was no supportive evidence.
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