The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Walter McBride/Corbis via Getty Images. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. When Brad Pitt signed a deal with Chanel No. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Find out which celebrity endorsement deals were worth the most. Now, the company is doing it again, risking another outcry. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Rob Lowes DirecTV commercials are wonderful examples of this niche. Needless to say, corporations were ready to pounce when she turned pro two years later. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. But in 2013, he renegotiated, according to a report at the time from Reuters. Holly Hunt. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. In this case, the battle takes place between the world's leading soft drink brands. . IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. Although he is retired his brand is enough for him to earn a wealthy sum. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc.
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