He is the founder of the Famous Amos chocolate-chip cookie, the Cookie Kahuna, and Aunt Della's Cookies gourmet cookie brands, and he was the host of the adult reading program, Learn to Read. Wally Amos hugs Jayson Weidmann in the doorway of his cookie store after his weekly children's book reading on June 16, 2007, in Kailua, Hawaii. Yet, after sampling the cookies that Keebler was selling, he couldn't help himself. Keebler Company. S -all the while poised to surprise the boy when he looks. Wally Amos, Jr. was born in Florida in 1936. On June 13, 1977, Amos' picture was on the cover of Time magazine, which ran a lengthy article about him and his success. Thank you for investing in your neighborhood. Bush. "The picture went with the company," he says. He served at Hickam Air Force Base in Honolulu, Hawaii from 1954 until 1957. He created a massive global brandFamous Amos Cookiesand then lost it all.vMost cookie lovers don't know he hasn't been part of that company for almost 30 years.It was a devastating loss, but one he takes full responsibility for. Additionally, he has written 10 books, including an inspirational work entitled Watermelon Credo: The Book. In some areas I am more noted for reading then I am for cookies! Eventually Amos laughs and wheels back into the hall. I thought, if you could just get Saddam Hussein and George Bush together over a bowl of cookies and milk, they'd solve this thing. But Amos became restless and dropped out of school just months before graduation, signing up for the U.S. Air Force in 1953. Wally Amos was a walking, breathing brand who couldn't seem to cash in on his own success. He ultimately lost the company to investors in 1988. And with his Keebler deal, Mr. Amos is back on the promotional circuit. Between visits to the rooms of patients (none of whom seem quite sure who the ebullient, kazoo-blowing guy is), Amos takes a pit stop. By then, Amos had grown tired of the endless hustle of the entertainment industry and the riches that had never materialized. U.S.A. "Famous Amos Gets its First National Push from Keebler." Because he had little money, Amos almost abandoned the idea. Ebony, September 1979, pp. Within months, Amos had opened two more franchises on the West Coast, and New York-based department store Bloomingdale's had begun selling gourmet cookies. (AP Photo/Lucy Pemoni). His good nature and solid work habits soon helped him to advance, and he was eventually named the companys first black agent. After years of bouncing from one owner to the next, Famous Amos would be part of a cookie empire with well developed national distribution methods. By 1967, Amos decided to strike out on his own. Fax: (714) 722-4261 In financial terms, Wally wrote in 1996, all Ive done since is amass debt and miss payments.. [2] He earned his high school equivalency diploma[3] before being honorably discharged from the military. He eventually returned to Famous Amos as a "director of cookie fun," and travels the country lecturing on how to overcome misfortune and concentrate on the positive aspects of life. Copyright 2023 Interactive One, LLC. He's got a fine attitude in his mind, man, he's got a kazoo in his shirt pocket, and he's got cookie. I just send love to 'em. Food Processing (June 1999): p. 46. In 1986, President Ronald Reagan formally presented to Wally Amos the President's Award for Entrepreneurial Excellence. I have a fetish for chocolate chip cookies. Despite the company's poor financial history, and the fact that Uncle Wally's muffins have not become the huge hit with consumers that Famous Amos cookies once were, the business had modest revenues of about $3 million last year and the product is winning fans, Mr. Avignone said.
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